Corporate communications

For the LLB Group, communication is a central management function that contributes significantly to the implementation of the corporate strategy and the attainment of corporate objectives. It is integrated in the strategic processes and operational management as well as in the decision-making processes. The LLB Group can use communicative means to systematically manage the reputation of the company, services / products and also the management as well as to meet the expectations of the various stakeholder groups. The stakeholder groups are in particular:

• Clients: Their needs are uppermost at every point of contact. Using various channels, we determine the needs and level of satisfaction of our clients. We address them directly through our client advisers as well as more broadly through our marketing communication, our websites and our social media channels.
• Principality of Liechtenstein: The Principality of Liechtenstein is our majority shareholder. We exchange views with representatives of the Landtag (Parliament) and the Government on a regular basis (see section “Investor relations” and chapter “Corporate governance”).
• Shareholders: In addition to the annual General Meeting of Shareholders, our shareholders are invited to attend investor presentations. We are obliged to regularly inform the Head of the Government, as the representative of the majority shareholder, about our business performance (see section “Public affairs”, and chapter “Corporate governance”).
• The public: All our branding and communication measures are high-profile. A key trust-building element in this regard is an intensive exchange with media representatives (see sections “Public relations” and “Media relations”).
• Partners and non-governmental organisations (NGOs): Through our membership of associations and organisations, we maintain a dialogue with partners and NGOs (see chapters “Institutional Clients”, and “Responsibilities for society and the environment”).
• Employees: We reach our employees over our intranet, which is continuously updated, and through our “InSight” staff magazine. There are various events where employees have the opportunity to personally meet and discuss with members of the Group Executive Board (see chapter “Employees”).

Investor relations

As a publicly listed company, we are obliged to publish share-price-relevant facts by means of media communiqués. We inform shareholders, clients, employees and the public simultaneously, comprehensively and regularly about our business performance, value drivers as well as the implementation of our strategy and provide them with an overview of our key financial and operating figures. We maintain an open dialogue with analysts and investors in order to be able to report on the course of business on an ongoing basis. The aim is to ensure that the price of the LLB share represents the fair value of the company (see chapter “The LLB share”).

Media relations

Irrespective of the ad hoc information and the annual media and analyst conference, we are in constant contact with the media and business journalists in our market regions. We make every effort to answer their questions in a transparent and timely manner. Once a year, we invite regional media representatives to lunch in Liechtenstein where we provide information about ongoing projects and new developments. In 2019, exponents of LLB gave numerous interviews and answered various enquiries. LLB was the subject of around 1'100 media articles.

Public affairs

Only by constantly seeking dialogue with different decision makers are we able to voice our opinion and be heard. LLB is therefore in regular contact with opinion leaders and selected representatives from the world of politics and economics. We are a member, too, of the key industry associations and organisations such as the Liechtenstein Chamber of Commerce and Industry and the Bankers Association (see chapter “Institutional Clients”). We exchange views with the Liechtenstein Financial Market Authority (FMA) on a regular basis.

LLB is obliged to report to its majority shareholder, the Principality of Liechtenstein, on the course of business. Against this backdrop, the Chairman of the Board of Directors of the LLB Group and the Group CEO meet the Liechtenstein Head of Government twice a year to exchange views and experience. Once a year, the Board of Directors and the Group Executive Board invite the entire Government to a roundtable discussion (see chapter “Corporate governance”).

Public relations

We use various channels to engage with the general public. With regular market commentaries and reports in local print media, we prove our expertise in financial matters. As the organiser or sponsor of various events, we strengthen our relationship with the local population.

We also reach a wider section of the population through our social media channels (see section “Digital communication channels”).