Brand strategy

The LLB Group is committed to a concept of banking that excels at managing material values in an innovative manner. This is based on a clear system of values. “Liechtensteinische Landesbank” and “Bank Linth” brands are prime value creators in the company.

“Liechtensteinische Landesbank” and “Bank Linth” brands convey reliability and trust to the clients. They generate motivation and commitment among our employees. And the stakeholders value the stability and security for which we stand.

The brands connect us with our clients and within our Group of companies. As a universal bank, we are a partner of the Principality of Liechtenstein and its people. Through Bank Linth, we are also partners of the economy and society in the region of eastern Switzerland. On the one hand, we stand for the region and its culture. With our focus on private banking, we are growing in Switzerland and Austria, and expanding into the growth markets of Central and Eastern Europe as well as the Middle East. On the other hand, we are an international partner.

The brand strategy and brand management of the LLB Group is based on the corporate strategy, whereby the aim is to further strengthen brand recognition. Concrete communication measures are determined annually during the planning process.