Success factors

For the LLB Group’s Private Banking three factors are crucial: stability and security, outstanding investment performance, and a high level of service quality.

Stability and security

Liechtensteinische Landesbank has stood for stability and security since 1861. With the Principality of Liechtenstein as its majority shareholder, it enjoys a stable ownership structure. Liechtenstein is one of the few countries in the world to possess an AAA rating (see chapter “Responsibilities for society and the environment”). With a Tier 1 ratio of 21.0 percent in 2016, the LLB Group continues to be one of the best capitalised universal banks in international comparison (see chapter “Finance and risk management”). Wealthy private clients and entrepreneurs value this financial stability and security.

Outstanding investment performance

In a competitive comparison, our Private Banking is distinguished by outstanding investment performance (see chapter “Institutional Clients”). Awards received in the past and in 2016 demonstrate that LLB Asset Management AG, our investment competence centre, consistently creates added value for clients with systematic, transparent investment processes. This applies to both asset management and investment funds. The investment team has many years of experience, the investment offering is broadly based, and the pricing is fair and transparent.

High level of service quality

Wealthy clients attach great value to a high level of service quality. The LLB Group’s Private Banking advisers are well acquainted with the requirements, expectations and behaviour patterns of it clients. As a result, the private banking testing experts of the Fuchsbriefe publishing house certified our advisory process in September 2016 as demonstrating “great dedication, service-focused and very reliable” (

International presence – local ties

Through the brands, “Liechtensteinische Landesbank” and “Bank Linth”, the Private Banking Division defines its international presence and solid local ties. Our focus lies on the onshore markets of Liechtenstein, Switzerland and Austria, on our traditional cross-border markets of Germany and other parts of Western Europe, as well as on the growth markets of Central and Eastern Europe and the Middle East. The LLB Group operates three booking centres and has a bank in Liechtenstein, in Switzerland and in Austria. We are present internationally in Vaduz, Zurich-Erlenbach, Geneva, Vienna, Abu Dhabi and Dubai, as well as locally through 19 branches of Bank Linth in eastern Switzerland and the three LLB branches in Liechtenstein.