The close relationships between clients and experienced client advisers, which private clients and entrepreneurs need through all the various stages of life or the business cycle, is a special attribute of the LLB Group. All our Private Banking advisers maintain close ties with clients in the local target markets (see chapter “Employees”). In 2016 more client advisers were recruited.
Client adviser certification
Our holistic client focus enables the LLB Group to stand out on the market. We make extensive investments in the knowledge of our employees. By the end of 2020, all our client advisers will have completed the certification programme according to the standards of the Swiss Association for Quality (SAQ) (see chapter “Employees”). By the end of 2020, all clients advisers will be certified.
Client satisfaction is the crucial factor in order to remain competitive over the long-term. We rely not just on feedback from our client advisers in order to measure client satisfaction, in 2016 we obtained the opinions of clients directly in dialogue groups. A brand tracking study held in March revealed that as an investment bank, the LLB received a top ranking from almost all the wealthy clients surveyed (see chapter “Brand and sponsoring”).