Brand strategy

The “Liechtensteinische Landesbank” and “Bank Linth” brands are prime value creators. Classical and modern, they reflect the values of the LLB Group. They embody our claim to be an innovative driver in the regions where we have our roots.

The “Liechtensteinische Landesbank” and “Bank Linth” brands convey reliability and trust to our clients. They also signal agility and innovative power. They generate motivation and commitment among our employees. And our stakeholders value the stability, the security and the quality for which we stand. The two strong brands are connected through the elements of colour and image and in this way emphasise that they are part of the LLB Group and its brand world.

The brands connect us with our clients and within our Group of companies. As Liechtensteinische Landesbank, we are a partner of the Principality of Liechtenstein and its people. Through our subsidiary Bank Linth, we are also partners of the economy and society in the region of eastern Switzerland. On the one hand, we stand for the region and its culture. On the other hand, we are an international provider. With our focus on private banking, we are growing in Switzerland and Austria, and expanding into the growth markets of Central and Eastern Europe as well as the Middle East.

With our brands, we want to reach our clients through all channels – in print and online media as well as through personal contact. In this way, we increase the value of our company from without and strengthen its identity from within. The brand strategy and the brand management of the LLB Group are based on the corporate strategy and aim to further increase the brand recognition and firmly anchor the brand values. Concrete communication measures are determined annually during the planning process.